How Craft Breweries Can Increase Revenue with Wholesale Management

Craft breweries face a unique set of challenges when it comes to managing their wholesale customers.

These challenges include managing inventory, dealing with distributors, and maintaining relationships with their customers.

However, by implementing effective wholesale customer management strategies, craft breweries can increase their revenue and build lasting relationships with their customers.

In this article, we will explore some of the best practices for wholesale customer management that craft breweries can adopt to achieve these goals.


Understand Your Wholesale Customers

The first step in effective wholesale customer management is understanding your customers.

You need to know who your customers are, what they want, and how they operate.

This includes understanding their ordering patterns, their preferences, and their pricing expectations.

With this knowledge, you can tailor your products and services to meet their needs and build a lasting relationship with them.


Optimize Your Inventory

Craft breweries need to optimize their inventory to meet the demands of their wholesale customers.

This includes forecasting demand, managing production schedules, and maintaining optimal stock levels.

By optimizing your inventory, you can minimize stock-outs and overstocking, and ensure that your wholesale customers have the products they need when they need them.


Streamline Your Order Fulfillment Process

To maintain a competitive edge in the market, craft breweries need to streamline their order fulfillment process.

This means making sure that the ordering and delivery process is as efficient as possible.

One way to do this is to implement an online ordering system that allows your wholesale customers to place orders easily and track their delivery status.

By streamlining your order fulfillment process, you can reduce costs, increase productivity, and improve customer satisfaction.


Use Wholesale Payment Management Software

Craft breweries can also benefit from using wholesale payment management software like PencilPay.

PencilPay is a software that helps craft breweries get paid on time by using digital credit applications and auto-billing.

With PencilPay, you can onboard new wholesale customers online, auto-bill, and manage your cash flow with ease.

PencilPay also integrates with your accounting and inventory software, allowing you to manage everything in one place.

By using software like PencilPay, you can improve your cash flow, reduce administrative costs, and increase your revenue.


Maintain Strong Relationships with Distributors

Craft breweries need to maintain strong relationships with their distributors to ensure that their products reach the market.

This means working closely with distributors to manage inventory, pricing, and delivery schedules.

It also means providing them with the support they need to promote and sell your products effectively.

By maintaining strong relationships with distributors, you can ensure that your products are visible to consumers and that you are meeting the needs of your wholesale customers.



Wholesale customer management is essential for the success of craft breweries.

By understanding your wholesale customers, optimizing your inventory, streamlining your order fulfillment process, using wholesale payment management software like PencilPay, and maintaining strong relationships with your distributors, you can increase your revenue and build lasting relationships with your customers.

These best practices will help you to stay competitive in the market and achieve your business goals.

So, if you are a craft brewery looking to grow your business, start by implementing these wholesale customer management strategies today!