Melbourne, Victoria: Fast-growing software start-up PencilPay today announced that they are the newest Associate Member of the Independent Brewers Association. This membership will assist PencilPay to create a link to government agencies, industry, trade and international counterparts to represent the interests of Australian independent brewers. Tim Demetriou, CEO of PencilPay commented that: “Working with 15 …
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September 13, 2021Breweries
Brewing the best beer, gin, whisky, vodka or kombucha is an art and brewers work on their recipes for years before they have something worthy of the general public. This being said, it’s still the easy part. Just to complicate things, add the following: – brewing in large volumes; – branding & marketing; – bottling …
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Imagine this. 740 different brands, each producing 5-10 products from the same category. Thousands of different designs, colours and flavour profiles, consumed by men and women, young and old, rich and poor, urban and rural. A lot of different stuff for a lot of different people. What separates and elevates one over the other and …
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August 13, 2021Breweries
For Craft Breweries, rolling lockdowns are sink or swim. Adapt quickly and you’ll survive and in some cases; thrive. But, for those that didn’t shift while the world changed around them… ‘ice-berg ahead!’ If on-premise was your sole source of revenue (bars, clubs, and restaurants) and you failed to have a plan B, you missed …
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July 20, 2021Breweries
Essential Tips on De-risking Your Brewery For Future Uncertainties Working with breweries all around Australia before and after COVID-19, we have first hand knowledge of the pitfalls of having all of your eggs in one basket. From dealing with the major supermarkets to independent bottle shops and ‘on-premise’ venues the selling of beer to the …
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